Friday, November 09, 2007

Best Selling Shopping Products for Autumn 2007

Analysis of the top search terms sending traffic to the top 100 UK online retailers reveals that over the four weeks ending 22nd September 2007, the Nintendo Wii was the most searched-for gaming console in the UK. The Wii ranked as the sixth most popular gadget in the run up to Christmas, ahead of the Xbox 360 at number 7 and the Nintendo DS at number 8, receiving five times as many searches as Sony Playstation 3.

Mobile phones are the most popular gadgets in the UK, capturing 46% of all searches, followed by computers, iPods, satellite navigation systems and high definition televisions. The success of the TomTom brand of satellite navigation systems continues, with the number of searches for 'tomtom' double that of the generic term 'sat nav'. Searches for 'external hard drive' have increased by 15% year-on-year, reflecting a desire among UK consumers to back up their precious collections of digital music, photos and video.

The Nokia N95 multimedia phone captured almost one in ten searches for mobile phone models in the UK during the four weeks ending 22nd September 2007, making it the most popular handset. It was followed closely by the stylish Nokia 6300, with 8.7% of searches, and the Samsung G600 5 Megapixel camera phone, with 8.5%.

The top mobile phone manufacturer by share of UK Internet searches is Nokia, receiving 35% of searches across the top 5 brands, followed by Sony Ericsson with 29% and Samsung with 24%. Motorola is at number four with a 6% share, followed by LG with 5%.


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