Analysis of the top search terms sending traffic to the top 100 UK online retailers reveals that over the four weeks ending 22nd September 2007, the
Nintendo Wii was the most searched-for gaming console in the UK. The Wii ranked as the sixth most popular gadget in the run up to Christmas, ahead of the
Xbox 360 at number 7 and the
Nintendo DS at number 8, receiving five times as many searches as
Sony Playstation 3.
Mobile phones are the most popular gadgets in the UK, capturing 46% of all searches, followed by
computers,
iPods,
satellite navigation systems and
high definition televisions. The success of the
TomTom brand of satellite navigation systems continues, with the number of searches for 'tomtom' double that of the generic term '
sat nav'. Searches for 'external hard drive' have increased by 15% year-on-year, reflecting a desire among UK consumers to back up their precious collections of
digital music,
photos and video.
The
Nokia N95 multimedia phone captured almost one in ten searches for mobile phone models in the UK during the four weeks ending 22nd September 2007, making it the most popular handset. It was followed closely by the stylish
Nokia 6300, with 8.7% of searches, and the Samsung G600 5 Megapixel camera phone, with 8.5%.
The top mobile phone manufacturer by share of UK Internet searches is
Nokia, receiving 35% of searches across the top 5 brands, followed by
Sony Ericsson with 29% and
Samsung with 24%.
Motorola is at number four with a 6% share, followed by
LG with 5%.